DictionaryForumContacts

 IrinaSuminova

link 21.12.2017 14:08 
Subject: Весь текст russ.lang.
In 1967, Ralph Lauren began the Polo Ralph Lauren company with 26 boxes of ties. Interested in promoting a lifestyle with his ties, Ralph Lauren named his line after Polo, a sport of discreet elegance and classic style. Today, 35 years later, the company is a $10 billion global business of menswear, womenswear, childrenswear, home collections, accessories, and fragrances.
Polo Ralph Lauren's brand and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. Defined by its all-American style and combination of classic taste, quality, and integrity, Polo Ralph Lauren is a leader in the fashion industry. The company's products are distributed through upscale department stores such as Macy's, Nordstrom's, and Neiman Marcus.
Polo Ralph Lauren's brand names, which include Polo, Polo by Ralph Lauren, Ralph Lauren Purple Label, Polo Sport, Ralph Lauren, RALPH, Lauren, Polo Jeans Co., RL, Chaps, and Club Monaco among others, constitute one of the world's most recognized families of consumer brands. Through an exclusive partnership with Polo Ralph Lauren, L'Oreal USA markets and manages the Polo Ralph Lauren fragrance line. However, not all of the company's | brand] products are licensed through L'Oreal, just the fragrance line. In 1997. L'Oreal's European Designer Fragrance Division merged with its Polo Ralph Lauren Fragrance Division.
The Cosmetic Industry
Cosmetic products are generally grouped into five main categories: perfumes and fragrances, decorative cosmetics, skincare, hair care, and toiletries. The marketing of these products represents an important part of building cosmetic brands. The cosmetic industry typically markets its products using creative packaging and superior formulations. Employees in the cosmetic industry must have the ability to monitor and interpret fashion and consumer trends both locally and internationally in order to offer the latest in product innovation and packaging technology. They also must work closely with clients while creating products and developing marketing strategies to maximize the sales potential within specific market segments.
The cosmetic industry is fortunate to operate in markets that are less sensitive to economic cycles than others. When the economy is difficult, customers who delay purchase of a consumer durable will continue to buy cosmetics products because they provide a sense of well-being at a reasonable price. However, Lindsey Owen-Jones, Chairman and CEO of L'Oreal, recently warned investors that the current cosmetic market is "one of the worst we've seen for years.
The target consumers for the cosmetic market are primarily working, collegeeducated women over the age of 20 who have an active lifestyle. However, there is an emergence of teenagers as a market segment as they wish to assert their identity and personality. Another consumer trend is the spread of skincare products and cosmetics for men. Although the market for men is in its infancy, it constitutes another promising opportunity for the cosmetics industry.

 crockodile

link 21.12.2017 14:10 
entire text

 muzungu

link 21.12.2017 14:17 
crocodile, надо было выступить под ником translate.yandex.ru

 Lonely Knight

link 21.12.2017 14:17 
все деньги за перевод
))

 IrinaSuminova

link 21.12.2017 14:24 
уже не нужно, справилась

 Toropat

link 21.12.2017 14:31 
Ну вот((
какая жалость((

 IrinaSuminova

link 21.12.2017 14:33 
ахахаха

 Karabas

link 21.12.2017 14:52 
Ёлки! За 16 минут - справилась. Классный переводчик, однако.

 Yippie

link 22.12.2017 0:31 
**уже не нужно, справилась**
С кем? Редкая женщина устоит перед Ralph Lauren...

 

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