booking funnel? и как лучше всего перевести retailers? спасибо gen.

[hungerhope]

In 2012, retailers need to move away from chasing the latest trend to making changes to their online channels that will help customers through the final stages of the booking funnel.

[man in the street]

retailers - розничные операторы
booking funnel - процедура оформления заказа на покупку
от conversion funnel - действия, повышающие конверсию сайта продаж

[божий_одуванчик]

Additionally, Carlson has greatly enhanced its mobile capabilities, creating a unique infrastructure dedicated to a mobile platform, whereas many of its competitors simply repurpose their Web content, making readability more complex. Furthermore, the company is enhancing the booking funnel (time from site entry to transacting);