residual uplift, category uplift market.

[Katrika]

Контекст: обсуждается, как рекламное радио, размещенное в магазине и рекламирующее определенные товары, увеличило продажи этих товаров.

Stores with Spar Live radio vs stores without Spar Live radio: examples of specific promotions:
- Sales Uplift for Carlsberg Cans Period: 14 +47%
- Sales uplift for Uncle Ben’s sauces Period: 14 +17%
- Sales uplift for Kingsmill Period: 17 +30%

That is, our radio station alone can increase product sales by 22% with a residual uplift of 12% leading to a category uplift of 2%.