Сlean-cut, military-style, suit-wearing Big Iron approach gen.

[josephinepas]

There's a delicious irony in thinking that the same American companies who require their employees to pee in a cup rely on machines that were created by drugged-out hippies. But things aren't so simple. Markoff traces modern computing to two sources. First is the clean-cut, military-style, suit-wearing Big Iron approach of the east coast that, in its IBM incarnation, was so memorably smashed in the 1984 Super Bowl ad for the first Apple Mac.

Помогите перевести: First is the clean-cut, military-style, suit-wearing Big Iron approach of the east coast that, in its IBM incarnation, was so memorably smashed in the 1984 Super Bowl ad for the first Apple Mac.

Я попробовала перевести, но что-то не очень получилось...
во-первых, строгий стратегический и деловой подход восточного побережья к технике, воплощённый в компании IBM, чьё детище было разбито вдребезги в рекламе первого компьютера Macintosh от компании Apple в 1984 году;

[eu_br]

ролик здесь:
http://youtu.be/OYecfV3ubP8

про Big Iron здесь:
http://en.wikipedia.org/wiki/Big_iron_(computing)