give it a mission

[deceptivela]

Помогите, пожалуйста, перевести фразу: Give it a mission and a sense of purpose.
Контекст следующий:
Also, make the brand stand for something that’s worthy and desirable. Give it a mission and a sense of purpose.

[TlumaCZ]

"Give Me A Mission"

Make me a vessel I'll show them Jesus
Straight and true, Teach them the way,
Give me a mission Bind them for Heaven
With something to do. Help them to pray.