маркетинговое исследование рынка

[Madeira]

Помогите, пожалуста, перевести фразу "маркетинговое исследование рынка"
Можно сказать просто "market research"?
Спасибо!

[tumanov]

Да, но только в том случае, если вы хотите сказать про «исследование рынка». Без уточнения его маркетинговости.

[Madeira]

так в том то и дело, что надо куда-то эту маркетинговость пристроить, но не красиво же marketing research of market. (масло масляное)

[tumanov]

А что делать?
Кому нынче легко?
А вдруг вы маркетинг выкинете, а все подумают, что исследование было «сравнительным»?

[Redni]

marketing research

[felog]

marketing research

[tumanov]

http://en.wikipedia.org/wiki/Marketing_research
…
Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.[1]

Marketing research is often partitioned into two sets of categorical pairs, either by target market:

* Consumer marketing research, and
* Business-to-business (B2B) marketing research

Or, alternatively, by methodological approach:

* Qualitative marketing research, and
* Quantitative marketing research

Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.[2]

Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.[3] The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.

[Chucha]

На этой стороне лужи говорят survey когда речь идет о маркетинге (market/marketing survey), а research про communications, PR или аналитику.