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Subject: Product management!!!!!!!! Народ, помогите перевести понятие product management и product manager. Нигде не могу найти! Плизззз.Заранее спасибо!
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same thing as brand manager. a marketing manager for a brand. a person who makes most of advertising decisions for that brand. from marketing textbook: often in a company with many different brand name products, each product will have a brand manager compete with the others as if the products were competitive. each may use a different advertising agency and each will have a separate advertising budget. blah, blah, blah... |
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Marketing (En-Ru) (к версии Lingvo 10) product management - управление производством товара, управление товарным производством (управление разработкой, произволством и реализацией отдельного продукта) product manager = brand manager |
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