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Subject: immersive environment "Immersive Environment" means that the advertiser has built what is basically an interactive computer program.Ford of Europe has launched "Find It" a 3D interactive advergame for mobile phones to promote its new Ford Ka. When a camera phone is pointed at stickers that are distributed through bars, clubs, fashion boutiques, universities and at music clubs, the phone then displays a 3D image of the Ka. Tilting the phone to display the Ka at different angles then reveal a secret URL:GoFindIT.net. The Ka ad campaign unspools like an online adventure game, where the user collects clues to advance to the next level. The Ka ad campaign is a scavenger hunt that takes place both in the real world, and in a virtual world, where users discover clues hidden in films, ambient music and photos created exclusively for the campaign. Как это окружение-погружение обозвать? |
| "Виртуальные миры представляют собой Web-сайты с интерактивной иммерсивной средой (предполагающей полное «погружение» пользователя) и трехмерной графикой..." |
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