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Subject: no matter what the profit contribution Massive price cuts and discounting raise expectations of more discounts to come, while creating resentment and undermining trust among the newspapers' best customers. The quest for almost any ad revenue, no matter what the profit contribution, is causing newspapers to pursue the wring tactics and further weaken newspapers' foundation for success once a recovery does take place.
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link 5.07.2009 9:38 |
| "Погоня за практически любой прибылью от рекламы независимо от ее величины ..." |
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