точечная маркетинговая стратегия

[Susan79]

Evening!

Has anyone got any idea what this (точечная маркетинговая стратегия ) is in English? Nothing is coming to mind but I feel like something is poking the edge of my brain with a dull stick and screaming, "duh. You have heard this 800 times before. Think, fool, think"

Context: В 2008 году для достижения поставленных целей была сформирована точечная маркетинговая стратегия, позволяющая

Thanks! And an early Happy Man Day to all the men here!

[argonik]

Maybe, "spot marketing policy"? Но, как-то это слишком буквально...

[Alex_Odeychuk]

recipient-oriented, targeted, highly tailored, single-purpose, highly specialized, ad-hoc, or specialized?

Consider:
specialized marketing policy

[Alex_Odeychuk]

sorry,

[highly] specialized marketing strategy

Consider another option:
highly targeted marketing strategy

[SirReal]

pinpointed marketing

[SirReal]

or pinpoint marketing
add strategy if you like
googles fine

[Susan79]

pinpoint marketing sounds like the best. Thank you!