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Subject: brand have to think of themselves as being more akin to content/media brands than ever before Не могу поймать мысль в этом предложении. Контекст ниже.Media Arts is the best described as the “Art of Behaviour”. The old saying “Actions speak louder than words” has never been truer. To see the world as an ever-increasing landscape of more and more media channels is to miss the bigger point: we aren't in the middle of a channel revolution we are in the middle of a behavioural revolution. We interact differently. We discover differently. We trust differently. We expect differently. We are no longer passive recipients – we are highly engaged participants. As a result, brand have to think of themselves as being more akin to content/media brands than ever before…where they choose to be and how they choose to be there is much more important than the “single minded message” ever was.
The Golden Drum Creative Academy 2008 will discuss not only the “what” but also the “how” brands communicate and how this impact the way we work, who we hire and why this is the most interesting time in our industry since the 60s on Madison Avenue.
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