 |
|
Subject: supremacy of Ethos over Ratio This year organizers have brought some changes into Creative Academy program. Four advertising networks will present their thoughts on given themes.• MCCANN WORLDGROUP: Advertising Eros Advertising is about much more than just conveying messages, special offers or delivering brand promises. At its best it is targeting the consumers' hearts and minds with Cupid's arrows that trigger desire, passion, or breed aspirations to become part in a brand-related special world. Branding at this level becomes a development of an erotic attitude towards a name, a brand, an image or a personality. It is much more than mere problem solving. It is supremacy of Ethos over Ratio. It is a magnetism that connects people and makes sense with its content. And eventually the advertising business has a specific erotic appeal of its own that attracts the young, the curious, the ambitious and the creative. The Golden Drum Creative Academy 2008 will discuss the Advertising Eros and its future in the age of direct digital communications. Isn't the rational part of the advertising industry becoming ever more prevailing? And is it at all possible to project Eros' power without the mass media? |
|
link 28.07.2008 10:36 |
| м.б. Eros |
| gimme more. |
| Да, я тоже думаю, что авторы опечатались. Может это превалирование эротики над рациональным? |
| You need to be logged in to post in the forum |