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 Laura A.

link 26.10.2007 21:19 
Subject: take the brand into clothing
Пожалуйста, помогите перевести.

take the brand into clothing
Выражение встречается в следующем контексте:

It looked as if Blade Runners would become a major player and take the brand into clothing and other related areas.
Заранее спасибо

 Faith*

link 26.10.2007 22:22 
идея такова: "раскрутятся" и начнут выпускать одежду и прочие товары под своим брендом, i.e. once they achieve a certain popularity as a sports team, they can then make money on their name (brand) from the sales of items labelled with that name. A common practice among celebrities.

 

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