brand liability market.

[gnomi]

Контекст следующий:
1) Brands can also incur brand liabilities due to a product failure, a lawsuit, or questionable business practices.
2) Brands with high levels of customer complaint and customer dissatisfaction incur a brand liability that detracts from brand equity. Customer complaints in the telecommunication industry have created brand liabilities for some telecom companies.
3) Brands associated with poor environmental practices may create a certain level of brand liability. The brand equity of many oil companies is lower when associated with oil spills or environmentally insensitive drilling practices.

Обязательства бренда? Или ответственность бренда?

Заранее спасибо

[nsdfrv]

обязательство