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Subject: to better communicate the importance the universities must make every effort to better communicate the importance of the oil (and gas) business for society, its high-tech environment and its numerous possibilities for rewarding careers
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| разъяснить важность/значение |
| ..чтобы более эффективно доносить/разъяснять/объяснять важность... |
| communicate - это еще и "добиваться взаимопонимания" |
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