heavy and light tilt market.

[gnomi]

Помогите, пожалуйста, перевести слово tilt в выражениях heavy tilt, light tilt.
Контекст:
Only a few channel systems try to tie customers to a single supplier. American Hospital Supply is an exception in this regard - employing what is called heavy tilt - by blocking out the competition. Most use a light tilt: they let customers do business with others and employ subtler means to incline the customer toward the supplier of the system.

[Irina Primakova]

I would say отвод

[тото]

нечто в роде: "жесткое и мягкое принуждение"

[Irina Primakova]

Good one!