visitor experience evaluations

[Talvina]

Visitor experience evaluations. Как это по-русски обозвать?

Контекст:

A global leader in the economics of cultural projects, their resources and experience are also available. "Department Name" adds value to the team by understanding, with the stakeholders, the economic impacts of the design. "Department Name" adds value to the following activities: program development, museum conceptual design, visitor experience evaluations, interpretive planning, facility sizing, and visitor services plans.