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cheap at half the priceударения
cheap at twice the price (cheap at half the price – автоантоним)
идиом. втридорога (Deliberate transformation of a street trader's cry, "cheap at twice the price' (informing customers that what he was selling would still be cheap even if it cost twice as much), into 'cheap at half the price" which would imply that the price was excessive. wiktionary.org Abysslooker)
ошиб., брит. за хорошую цену (from misunderstanding) satisfactorily cheap: I got a brand new three-piece suit for £50—cheap at half the price! thefreedictionary.com OLGA P.)
шутл. дороговато (a humorous play on the phrase "cheap at twice the price": A: "Wow, I'd love to own that car." B: "Sure, so would I. Cheap at half the price, though!" thefreedictionary.com OLGA P.)