реклама рекл.

[Flower11]

On the 1st of October, the rate of the Business Week will go up $1 a line. If you place your order before the 30th of this month, you can buy space to be used any time before January 1st at $—a line. After the 30th, positively no orders will be accepted at less than the new figure. As a matter of fact, our circulation entitles us to the higher rate now.
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[2eastman]

а в чём вопрос/загвоздка?

[DrMorbid]

Чего тут непонятного? мадам какбЭ настоятельно (без спасибов и пажалувстов) намекает нам, что мол перевести необходимо и точка.