blaze a trial media.

[Duckie]

Пожалуйста, помогите перевести.are blazing a trial

Выражение встречается в следующем контексте:
several companies in Europe, making virtue of necessity, have come up with alternative brand- building approaches and are blazing a trial in the post-mass-media age.
Заранее спасибо
Olga

[Rascha]

прокладывают/протаптывают (себе) путь

[V]

blaze a TRAIL, not a trial

[D-50]

в дополнение к ответу V,

Meaning

To lead the way.

Origin

Literally to notch trees so that others can follow your path. In the USA notched trees are called 'blazed trees'.