target their outreach

[engyliss]

Люди! Помогите, пожалуйста, дойти до смысла! Контекст такой:
Because we're such a large company and we have so many commodity lines, we ask that our suppliers really target their outreach

Что он хотел сказать последней фразой?
Спасибо!

[ilya.buchkin]

давайте еще предложений - до и после. по паре, если есть

[ilya.buchkin]

ok, found it - http://www.inc.com/magazine/20100401/how-to-sell-to-northrop-grumman.html

"In 2009, we subcontracted $4.5 billion worth of goods and services to small businesses," says Gloria Pualani, director of socioeconomic business programs at the aerospace giant Northrop Grumman. "Because we're such a large company and we have so many commodity lines, we ask that our suppliers really target their outreach. If there is something specific that we are looking for, then we are going to see it almost instantly rather than having to read through a lot of extraneous information. If you have a specialty, let it be the prime thing you talk about when you list your capabilities. We appreciate all the other things you can do, but if there is one thing you know you can do better than anyone else, that should be highlighted immediately.

really target their outreach = максимально конкретизируют/фокусируют свои предлагаемые услуги/товары

они предпочитают таких поставщиков, которые максимально фокусируют свое предложение. так им быстрее получается сужать выбор, и находить оптимального поставщика.