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 Auswalt

link 9.03.2009 17:26 
Subject: o define and operationalise a single value segmentation across the business, with clearly identified value bands and operationalisation guidelines
Помогите, пожалуйста, перевести: define and operationalise a single value segmentation across the business, with clearly identified value bands and operationalisation guidelines.

Вот небольшой отрывок контекста: • Evolve towards ‘Revenue Engineering’ and drive it towards ‘Customer Value Engineering’, for example:
o using Customer Lifetime Value in every decision concerning customer interactions and fully operationalising the ‘Marketing CLV’ currently available in the business;
o define and operationalise a single value segmentation across the business, with clearly identified value bands and operationalisation guidelines.
• Define and operationalise a rigorous data governance process to help ensure that:
o data ownership and accountability are made explicit
o KPIs are sourced from ‘a single version of the truth’

 

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