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Subject: brand skills market. Our brand should be composed of three elements. First are functional abilities that Weyl claims to be able to deliver; they are referred to brand skills. Second one is the personality of the brand and its basic characteristic concerning lifestyle and noticeable values, such as, engaging and interesting logo, duration of the product preparing by a consumer, and useful attributes. The third element which brand will consist of is the relationship with the buyers. I believe that people should interact with the brand; the relationship should be developed where the brand interacts with the customer and the customer interacts with the brand.
Как тут лучше перевести brand skills?
Заранее большое спасибо
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