brand(a maker's name or trademark • a new brand); trading stamp; tradename(trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be another. As an example, the company Panda Chemical Manufacturers, Inc. may use the more friendly name Panda Pharmaceuticals when it holds itself out to the public. In this example, Panda Pharmaceuticals is the trade name. wiki Alexander Demidov); trade name(kee46); trademark(an officially registered mark or name belonging to a particular company, and not to be used by anyone else, that is put on all goods made by the company)
wikipedia.org Alexander Demidov); Botsball; mark (Право международной торговли On-Line)