excite discontent (rebellion, riot, etc., и т.д.); discontent; disgruntle; spark anger (bookworm); incur displeasure (Anglophile); disaffect (Aly19); cause discontent; make unhappy (Alexander Demidov); displease (to offend or annoy • The children's behaviour displeased their father); dissatisfy

.אידיו

ruffle some feathers (Lord Mandelson said his new autobiography detailing the "soap opera" of the New Labour years is sure to "ruffle some feathers". capricolya)

.אמריק

step on toes (It's hard to make changes in the department without stepping on a lot of toes. Val_Ships)

bug (MichaelBurov)

be unpopular (igisheva)

.פְּסִ

come to be resented (come to be resented more and more — вызывать всё большее недовольство