salience(более "видимой" информацию можно сделать, поместив её в начале или в конце текста, а также часто повторяя её или ассоциируя с культурно подобными символами Alex_Odeychuk)
visibility(A property of a replica that indicates which members of the replica set it can synchronize with and which conflict resolution rules apply. Replicas fall into three visibility types: global, local, and anonymous; The ability of a Bluetooth device to let any other Bluetooth device discover and connect with it; The ability of one element to see or refer to another. For one element to send a message to another element, the latter must be visible to the former)
persona(как правило, производящая обманчивое впечатление Abysslooker); conspicuousness(Zhan4ik); facade(he maintained a facade of contentment – он сделал вид, что вполне доволен); façade(a pretended show • In spite of his bold façade, he was very frightened)
smoke and mirrors(нечто внешнее, производящее обманчивое впечатление, не соответствующее реальности • and Margery will be unescorted. But this will be nothing but smoke and mirrors. We would never
leave her unprotected in the Simpson’s in the Strand bar or anywhere else.Abysslooker)
