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привлечение финансов (The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. Fundraising is activity that is conducted with the intention of raising money for a nonprofit organization or charity. Fund development is a bit less straight-forward and a bit more of an abstract concept. Fund development is the process by which organizations use fundraising to build capacity and sustainability. Fund development is a part of the strategic marketing of a nonprofit organization. It is the concerned not only with raising money, but doing so in a way that develops reliable sources of income that will sustain the organization through the realization of its long term mission and vision. Article Source:  ezinearticles.com Alexander Demidov) |
