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| visibility (Moscowtran); relatability (на эмоциональном уровне plushkina) | |||
| cut-through (Featus) | |||
| recognizability; awareness (brand awareness – узнаваемость бренда the_marka) | |||
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узнаваемость : 36 phrases, 7 sujets |
| Brevets | 2 |
| Commercialisation | 4 |
| Entreprise | 4 |
| Général | 9 |
| Loi | 1 |
| Publicité | 15 |
| Relations publiques | 1 |