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step it up a notch

contraintes
argot. поднажать, вывести на новый уровень (из фильма Yes Man "let's step this thing up a notch" Julie C.)
idiom. внести разнообразие ("When we ask our viewers to send us photos of the snow, we always get the usual–kids, dogs, porches–but this year, one viewer stepped it up a notch. Oak Island resident Wendy Brumagin was able to capture a beautiful, and what some might consider rare, image of a coyote frolicking in the snow." – ABC11.com (Raleigh-Durham, North Carolina), 8 Jan. 2018 VLZ_58)