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core product (The dominant benefit or satisfaction that a customer expects from a good or service he or she buys. Often a nonrational factor (such as the sleekness and shine of a new-model car} supported by rationalization ("excellent resale value"), is the core product for the customer, and varies from person to person.  businessdictionary.com Alexander Demidov) | |||
| customer value (Dmitry) | |||
| consumption value | |||
| consumer value (Harnessing Cultural Capital: The Real Consumer Value Of A Brand – by Clyde McKendrick Tamerlane) | |||
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| consumptive values | |||
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