medidaf(In a cube, a set of values that are usually numeric and are based on a column in the fact table of the cube. Measures are the central values that are aggregated and analyzed)
A standard used to evaluate and communicate performance against expected results(Measures are normally quantitative in nature capturing numbers, dollars, percentages, etc., but can also address qualitative information such as customer satisfaction. Reporting and monitoring measures help an enterprise gauge progress toward effective implementation of strategy)
