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Where's the beef?

acentos
amer. в чём же суть? (Interex); в чём подвох? (lexicographer)
 Inglés tesauro
"Where's the beef?"
Gruzovik, publ. an all-purpose phrase questioning the substance of an idea, event, or product (a catchphrase in the United States and Canada introduced in 1984; the phrase originated as a slogan for the fast food chain Wendy's youtube.com)
Where's The Beef?
industr., abrev. WTB