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gen. elevator pitch (a very short, clear summary of a business idea or company for possible investors, that should last only the few minutes that a ride in an elevator would take. OBED. What you say when you have a powerful person trapped in a small space (say, an elevator) for about 30 seconds. Trey: Kobe started a new company. Pretend to give him your best elevator pitch on how he should fund your idea. UD Alexander Demidov)