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задавать тон stresses
gen.	set the tone for (smth., чему-л.); give tone; tone; rule the roost (этимология: по сходству с поведением петуха в курятнике); give tone to; play first fiddle; set the style; give the note (Anglophile); give a lead (Anglophile); set the fashion (Anglophile); set a tone (bookworm); lead the way (nelly the elephant); set the scene (naturalblue); call the tune (...in the wars I used to play And I've called the tune To many a torture session... (Dire Straits)); call the play; keynote (на съезде партии и т.п.); pitch; set the pitch (Anglophile); commandeer (напр., совет для соискателя: Don't commandeer the interview Jen anto); call the shots (Ivan Pisarev); run the show (Ivan Pisarev); be in charge (Ivan Pisarev); take the lead (Ivan Pisarev); run the game (Ivan Pisarev); run things (Ivan Pisarev); hold the reins (Ivan Pisarev); be the boss (Ivan Pisarev); make the decisions (Ivan Pisarev); call the plays (Ivan Pisarev); have the upper hand (Ivan Pisarev); be the one in control (Ivan Pisarev); set the agenda (Ivan Pisarev); carry the authority (Ivan Pisarev); reign supreme (Ivan Pisarev); take control (Ivan Pisarev); be the decision-maker (Ivan Pisarev); hold the power (Ivan Pisarev)
Игорь Миг	orchestrate; be in the driver's seat
amer.	keynote (на съезде партии)
dipl.	set the tone (на встрече, на переговорах)
fig.	set the pace
idiom.	call the shots (Increasingly in shaping our foreign policy priorities it is the media which calls the shots. bookworm)
law	act as a rainmaker (Alexander Demidov)
Makarov.	set the расе
obs.	rule the roast (В.И.Макаров)
proverb	set the tone
sport.	make the running

задавать тон : 20 phrases in 10 subjects

Advertising	1
Chess	1
Diplomacy	1
General	5
Idiomatic	2
Makarov	5
Music	2
Politics	1
Rhetoric	1
Stock Exchange	1