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| Allg. |
own brands (own brand noun [C] (US store brand) > " Supermarket own brands are almost invariably cheaper than branded goods. CBED. a product or group of products that a shop/store sells with its own name on rather than the name of the company that produced them: Own brands account for less than 30 per cent of total packaged grocery sales. The company makes own-brand ice cream for the major supermarkets. SYN HOUSE BRAND. OBED Alexander Demidov) |
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| Allg. |
store brand (Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. wiki Alexander Demidov); own label (► MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: "Invergordon supplies the supermarket chains with own-label brands of whisky. own label noun [C] ► "Own labels are generally 10 to 20% cheaper than equivalent brands. CBED Alexander Demidov) |
| Amerik. |
private label brand (см. Store Brand:  wikipedia.org Alex Lilo); PLB (Alex Lilo) |
| Brit. |
own brand (Alex Lilo) |
| EBWE |
house brand (raf) |
| Hand. |
private label (dafni) |
| Österr. |
home brand (см. Store Brand wikipedia.org Alex Lilo) |
